Regardless of what you do, chances are some people know, respect and speak highly of you, others never heard of you. And business development is getting those “others” to notice, respect and want to do business with you. Sounds exactly like the challenge in LOST, the TV series, where a bunch of stranded survivors were being messed with by a group of hostile fanatics called The Others.

By Goran Tomsic — February 1, 2019

In business, the relationship between “general” and “technical” is key to success. Most times people get it wrong. In essence, it’s what I fix. Focusing on content that contains high levels of technical, scientific or innovative detail.

By Goran Tomsic — January 15, 2019

They are one of those things we instantly get when making any sort of decision involving opening up our wallets and buying something. We ask ourselves if it’s “worth it”. And when it is, we buy. But it’s not just about money. In fact, we buy a lot of shit that make no financial sense, but still feel they are “worth it”. So how come most business developers, innovators and growth stage executives make it so hard to communicate their value in a way that just makes sense?

By Goran Tomsic — January 10, 2019

For quite a while now it’s common that young people fly out to Cuba and party. But it’s less common to see elderly citizens from Cuba vacation in Europe. A few years ago that’s what happened and the visiting senior was a former high ranking dignitary of the (insert Spanish accent) “revolution”. 

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By Goran Tomsic — January 9, 2019

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