Speaking = Value

In the days of Abe Lincoln, speeches used to take forever. Think about it. People walked for hours or days to show up at an event. And they had nothing else going on, nothing to do, really. There was no entertainment, pre- and after-party. The speaking (or listening) was all there was. So you couldn’t just get on stage and finish in 3 minutes.

But times have changed. Nobody will listen to you now if you’re not saying something valuable immediately.

3 minutes on stage often feels 2 minutes too long.

And if it takes you forever to circle around a halfway clear point, what does that say about you as a vendor?
Is that how working together will look like? Us wanting our tech to work, you doing your best to give us a university course on it instead of delivering impact?

So here’s your challenge and job - be incredibly interesting and relevant in 3 minutes. You know, that time it usually now takes you to power up the projector and do a clumsy introduction.

If you want decision speed increasing and the time to get money in decreasing, you yourself need to become faster.

Starting with the first 3 minutes.