Events

Here’s why they are great: i. meet people who can do business with you, ii. get introductions that lead to contracts, iii. see what competitors are doing and what the industry vibe is.

Here’s why they are bad: i. waste time on people without a plan or budget, ii. get introduced to others as a qualified lead, iii. give away your best ideas to competitors.

If you’re passive, being your old self, the low self esteem feature spewing loser, manning your stand with less conviction than a McDonalds robot server, then attending events is a waste of time.

If you’re proactive, you can enter people’s lives and bring opportunity and adventure into their mundane existence.

But beware, time is the enemy of every deal.

The more time you think you have or even worse, imply you might have, the lower the chances of a conversation ending with some sort of agreement.

You most likely don’t have the confidence to tell people simply what you suggest and ask if they’re up for it, without giving a fuck what they think. That’s something you should work on.

The better you get at it, the more events make for a great investment of time and a perfect tool to take other people’s money.

Remember, everyone will try to slow you down, and shift you into their gear. Resist, leave them stuck, if that’s what they like, move faster towards people who appreciate speed and efficiency.

It’s their choice to be who they are, and your choice and imperative to stay true to who you are.